Search Engine Optimization
 

Even the most dazzling websites must attract visitors in order to be successful. Our Search Engine Marketing (SEM) solutions drives traffic that fuels growth. By incorporating industry best practices and a real world understanding of your target market -- we help get you to the top of the search engines results. Our Google certified search engine marketing experts work with you to craft measurable and effective SEM campaigns.

Search Engines such as Google, Yahoo!, and MSN do more than drive traffic - they build brands. They can make or break interactive campaigns. They influence purchase decisions. Search engines are the connection from your organization to your customers.

We’ve helped numerous clients in a diverse range of industries achieve high rankings in the search engines. Our clients realize that successful search engine optimization has no magical formula. It takes commitment and a very specialized expertise. We are proud of what we’ve helped our clients achieve.

Search Engine Optimization (SEO) is a process that aligns a website's code and content with strategic keyword phrase targeting, ultimately assisting a search engine algorithm in understanding a website's keyword focus. SEO can be simple for some websites, while others may require intense website code, content, navigation and internal linking changes. Our SEO services have proven to significantly increase natural search engine rankings. SEO consists of two phases:

• On-page Optimization
• Off-page Optimization

On-page Optimization:

In this phase, on the basis of the search engine guidelines and parameters, we will do on-page optimization followed by keyword research and identification. Please find beneath some of the most important factors on the basis of search engine criteria’s and guidelines.

	URL Architecture (Navigation Structure)
	Keyword Research & Analysis
	Finalized Key phrases Pre-optimization Ranking Audit report
	Identification of Pages for Keywords as per their priority.
	Meta Tags Composition & Upload
	Optimization details Summary Report
	Google Site map (XML Site map for 100 links)
	Robots.txt
	Creation of new pages if required
	Content Optimization of pages identified
	Links re-naming
	Content Optimization
	Check for duplicate content
	HTML Validation
	Text containing keyword will be converted into links
	Keyword density
	Keyword proximity
	Code Optimization
	Remove Junk code and Blank Space
	Rename variable names according to keywords.
	Minimize use of Table tags
	CSS and JS in separate file.
	Page size
	Image optimization
	Conversion of dynamic URL to static URL
	Dynamic meta tags and page title creation
	Necessary redirection (If required).

Off-Page Optimization:

We will submit individual pages of your site independently, a practice known as deep submission to all major search engines including those which are country and industry-specific to help you get the best rankings possible in the best and most popular search engines.

	Submissions to top Search Engines: Google, MSN and Yahoo
	Submissions to Regional Search Engines.
	Submissions to Industry-Specific Search Engines.
	Link Popularity or Link Building
	Directory Submission of inner pages and home page.(1000 Directories)
	Creation of Blogs (10) and submitting it in relevant blog websites.
	Creation of Articles and submitting in relevant article websites.
	Creation of Press Releases content and submitting it
	RSS Feeds creation and Submission